Product Marketing Manager
Toronto—Hybrid
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Full-Time
The Opportunity
As BorderPass continues to scale, we’re hiring a Marketing & Product Manager to own strategy, growth, and execution for one of our most important customer segments. This hybrid role blends product thinking, go-to-market strategy, messaging, and UX.
You’ll define what we build, how we talk about it, and how customers experience it—collaborating closely with marketing, product, support, and legal. You’ll be hands-on across research, roadmaps, launch plans, campaign execution, and Figma mockups.
This is an exciting opportunity for a creative, ambitious individual eager to join a fast-paced startup and grow a community of users seeking life-changing opportunities abroad.
Key Responsibilities
Strategy & Product Leadership
- Define segment goals, success metrics, and product priorities
- Translate customer insights into features and flows
- Maintain a segment-specific product backlog and work closely with engineering
- Validate desirability, viability, and usability before launch
- Analyze usage patterns and market trends to guide development
Go-To-Market & Growth
- Craft clear, benefit-led messaging and positioning
- Develop pricing, go-to-market, and launch strategies
- Plan and run campaigns that drive conversion and retention
- Lead the development of landing pages, onboarding content, and sales decks
Cross-Functional Execution
- Align marketing, support, sales, and development around launches
- Use Figma to mock and iterate on UX flows and interface concepts
- QA final output in staging/production and work closely with a front-end developer
- Produce documentation and training materials to support adoption
- Track timelines, blockers, and KPIs
Experience Design & Optimization
- Define customer journey flows across touchpoints (web, product, email, etc.)
- Collaborate with marketing and development teams to deliver intuitive, outcome-driven experiences
Who You Are
- 4–6 years in a hybrid product and marketing role at a tech company
- Proven track record of owning a product area and delivering feature launches
- Strong instincts around positioning, messaging, and go-to-market execution
- Hands-on experience with Figma
- Familiar with interpreting behavioral data to drive decisions
- Highly organized and detail-oriented
- Self-starter who thrives in a fast-paced, high-trust startup environment
- Comfortable using AI tools to streamline content development and iteration
- Bonus: Experience in SaaS, legal tech, immigration, or regulated industries
- Familiarity with Canada’s International Student Program is a plus
Details
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Salary:
$100,000–$110,000
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Participation in company equity program
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Employment Type:
Full-Time
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3
weeks of vacation
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Location:
Toronto—Hybrid
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About BorderPass
BorderPass is a rapidly growing tech company building the world’s largest global mobility platform. Increasing trust and transparency in the immigration and mobility space, our innovations empower newcomers, schools, and employers with accessible, easy-to-use, and responsible solutions.
Submit Your Application
BorderPass is dedicated to fostering a diverse and inclusive work environment. We warmly invite applicants from all communities and backgrounds without regard to race, religion, gender, age, or sexual orientation.
